@inbook{21c6be965de444bda27433bea2c19d5c,
title = "China{\textquoteright}s International Broadcasting: A Case Study of CCTV International",
abstract = "China has drastically increased investment in its international media with the goals of airing its views, enhancing the country{\textquoteright} s global influence, and showcasing its rise as a great power in a nonthreatening and nonconfrontational manner. As noted in previous chapters, media organizations such as China Central Television (CCTV), Xinhua News Agency, and People{\textquoteright}s Daily have all received substantial financial support from the government in recent years for their ambitious global expansion. This chapter focuses on China{\textquoteright}s efforts in international broadcasting.",
keywords = "Chinese Communist Party, Chinese Medium, Foreign Public, Public Diplomacy, Soft Power",
author = "Xiaoling Zhang",
note = "Publisher Copyright: {\textcopyright} 2011, Jian Wang.",
year = "2011",
doi = "10.1057/9780230116375_4",
language = "English",
series = "Palgrave Macmillan Series in Global Public Diplomacy",
publisher = "Palgrave Macmillan",
pages = "57--71",
booktitle = "Palgrave Macmillan Series in Global Public Diplomacy",
}