Abstract
The purpose of this qualitative study is to investigate e-business adoption into real estate agencies in China. This research focuses on the advantages and disadvantages of IT/IS (Information Technology/Information Systems) integration through face to face interviews with property agency managers in Suzhou. Particularly, it looks into the real estate sector in China today and provides implications to improve service quality and stay competitive within local real estate agencies in Suzhou, China.
Original language | English |
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Journal | Journal of Internet Banking and Commerce |
Volume | 20 |
Issue number | 1 |
Publication status | Published - 1 Apr 2015 |
Keywords
- Agents
- China
- Personal profile
- Real estate
- Search engine optimization
- Websites