할리우드의 아시안 이미지 재현에 대한 산업적 접근

This study attempts to identify the factors underlying the century-old stereotypes of Asians or Asian Americans in Hollywood film and television from both socio-cultural and industrial perspectives. While socio-cultural approaches view negative Asian representations as a reflection of racial prejudice that is deep-rooted in American culture and society, industrial perspectives regard stereotypical Asian portrayals as consequences of the following factors; underrepresentation of people of color in Hollywood studios, industrial routines and conventions in Hollywood, and the relatively insignificant Asian American market segment. Socio-cultural and industrial factors accounting for Hollywood’s representational practices, however, are not mutually exclusive. While Hollywood is driven by money and markets, the consequence of such economic considerations are cultural, nevertheless. On the other hand, culture constantly informs the industrial routines and practices in casting and portraying race. This study suggests that future research should examine reciprocity between culture and industry in the construction of racial imagery in Hollywood films.