超越合规：中国美妆企业ESG发展的下一个阶段

In the last two decades, global cosmetics companies have taken ESG (Environmental, Social, Governance) as an opportunity to promote the paradigm shift of sustainable business and establish a leading edge. Compared with international cosmetics companies, the ESG transformation of Chinese cosmetics companies is still in the preliminary stage, which places high emphasis on ESG compliance. The qualitative research method is used to review the hotspots of domestic and foreign literature on the current macro environment of China's ESG development and conclude through grounded theory. The conclusion points out that Chinese cosmetics companies should not only stay in the preliminary stage of ESG transformation but also strive to move to the next stage, which goes beyond ESG compliance. Also discussed and analyzed are the major initiatives of upgrading from ESG compliance to ESG value creation. The findings will benefit entrepreneurs, managers, regulators, practitioners, and investors in the Chinese cosmetics industry to develop a deeper understanding of and take more effective actions on ESG.