用创新保护创新：阿里巴巴电子商务平台知识产权治理之路

Alibaba has formed a "technology empowered, co-governed" governance system of intellectual property issue in e-commerce platform by means of relying on information technology to handle complaints, developing an active prevention and control system, creating a self-circulating intellectual property protection platform for innovators and collaborating with brand owners, merchants, consumers and governments to enforce intellectual property rights. Alibaba’s innovative measures in governing e-commerce intellectual property issues safeguard the interests of innovators and consumers, maintain a healthy platform business environment, and create a vibrant e-commerce innovation ecosystem. This paper describes how Alibaba as a third-party platform manages intellectual property issues in the e-commerce environment, deepening the understanding of intellectual property management and innovation management in the digital-economy era, inspiring other platform companies’ governance practices.