中国化妆品企业数字化转型的挑战与应战

Translated title of the contribution: Challenges and countermeasures of digital transformation of Chinese cosmetics enterprises

Zhuo Wang, Jingwen Xia

Research output: Contribution to journalArticlepeer-review

Abstract

中国化妆品企业的高质量发展离不开数字化转型的助力。数字化转型需要在总结过往经验教训的基础上,认清进一步深化发展所面临的观念、人才、组织、流程、技术、数据等主要挑战,朝着智能化、个性化和人性化的未来愿景迈进,努力提升整体规划的前瞻性、具体方案的可操作性和整体推进的坚韧性。
Translated title of the contributionChallenges and countermeasures of digital transformation of Chinese cosmetics enterprises
Original languageChinese (Simplified)
Journal 日用化学品科学
DOIs
Publication statusPublished - Oct 2023

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