Research on influencing factors of user loyalty and improving mechanism of service quality on knowledge payment platform

  • Jin, Xiaopu (PI)
  • Bi, Xin (Team member)
  • Yang, Liping (Team member)
  • Teng, Chao (Team member)
  • Dong, Jingjing (Team member)
  • Wei, Xiaoying (Team member)
  • Wang, Jun (Team member)
  • Xu, Fang (Team member)
  • Ouyang, Chunping (Team member)

Project: Governmental Research Project

Project Details

Project Title (In Chinese)

知识付费平台用户忠诚度影响因素与服务质量提升机制研究

Fund Amount (RMB)

80000.00
Project CategoryHumanities and Social Science Program of Ministry of Education of PRC (MoE): Young Scientists Fund
StatusFinished
Effective start/end date1/05/2031/12/22

Fingerprint

Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.