Project Details
Fund Amount (RMB)
300,000
Description
Develope big data analytics techniques to study the customers’ consuming behavior analysis, analyze the marketing environment on social media, implement empirical study on Xiaohongshu, Kuaishou, Douyin plaforms to understand the marketing models on social media and behavior of customers, and their psychology
| Status | Active |
|---|---|
| Effective start/end date | 1/09/23 → 31/08/26 |
Collaborative partners
- Xi'an Jiaotong-Liverpool University (lead)
- Suzhou kunce Technology Co., Ltd (Project partner)
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