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Xue Bai

Assistant Professor

Calculated based on number of publications stored in Pure and citations from Scopus
20152025

Research activity per year

Personal profile

Personal profile

Xue Bai is an assistant professor at the XIPU Institution (Think Tank), XJTLU. She obtained her PhD from the University of Liverpool. Her doctoral research focuses on e-services adoption among older consumers in China, and evaluates the effects of adoption on their quality of life and wellbeing. Dr. Bai was enlisted in “2022 Innovation and Entrepreneurial Doctors of Jiangsu Province (江苏省双创博士) . She is interested in research concerning technology adoption, silver market, consumer behaviour, and the development of biopharmaceutical and general health industry.

Research interests

Technology adoption

Silver market

Consumer behaviour

The development of biopharmaceutical and general health industry

Experience

Assistant Professor, XIPU Institution (Think Thank), Xian Jiaotong-Liverpool University, 2021-present

Teaching Assistant, International Business School Suzhou, Xian Jiaotong-Liverpool University, 2016-2020

Awards and honours

Full PhD Scholarship, Xian Jiaotong-Liverpool University, 2016-2021

Education/Academic qualification

Associate Fellow (AFHEA), Advance HE

Award Date: 25 Aug 2022

PhD, University of Liverpool UK

Award Date: 1 Mar 2021

Person Types

  • Staff

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