Projects per year
Personal profile
Personal profile
Dr. Furong Jia is an Assistant Professor at HeXie Management Research Centre, Xi’an Jiaotong-Liverpool University. Dr. Jia earned her Ph.D. in Information Systems and Marketing from the University of Nottingham Ningbo China. Her research interests are centered around gamification in digital platforms, e-commerce and behavioral IS. Her research has been published in journals such as Information Systems Journal (ABS 4), Information Technology and People (ABS 3), Electronic Commerce Research and Applications (SSCI Q1), and Industrial Management & Data Systems (ABDC A). She has also received funding from the XJTLU Research Development Fund (RDF) for the period 2025 to 2027.
Prospective Research Assistants and PhD students who are interested in Gamification, Smart ageing, Consumer behavior, Information Systems and Marketing are welcome to contact Dr. Jia.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Related documents
Education/Academic qualification
PhD, Information Systems and Marketing, Nottingham University Business School China, University of Nottingham Ningbo China
Award Date: 21 Jul 2024
Person Types
- Staff
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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Enhancing Smart Aging for the Elderly through Optimal Gamification Affordances
1/01/25 → 31/12/27
Project: Internal Research Project
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Anxiety Does Not Mean Bad Performance: Effects of Environmental Factors on Supporting Employees to Deal with AI Anxiety
Tong, H., Shou, M., Bao, X., Jia, F. & Yu, J., 26 Oct 2024, Proceedings of The International Conference on Electronic Business.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Challenges in developing information and communication technology (ICT) use for rural e-governance: An ecology perspective
Shou, M., Jia, F., Yu, J. & Wu, Y., 2024, In: Information Systems Journal. 35, 1, p. 247-278 32 p.Research output: Contribution to journal › Article › peer-review
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Developing urban infrastructure constructions for increasing e-commerce sales: the moderating roles of aging population
Shou, M., Jia, F. & Yu, J., 28 May 2024, In: Industrial Management and Data Systems. 124, 5, p. 1971-1990 20 p.Research output: Contribution to journal › Article › peer-review
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Disentangling e-commerce gamification affordances on recommendation acceptances from a perceived value perspective
Jia, F. & Yu, J., 2024, In: Information Technology and People.Research output: Contribution to journal › Article › peer-review
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Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective
Jia, F., 14 Nov 2024, In: Electronic Commerce Research and Applications.Research output: Contribution to journal › Article › peer-review