Furong Jia

Assistant Professor

20232024

Research activity per year

Personal profile

Personal profile

Dr. Furong Jia is an Assistant Professor at HeXie Management Research Centre, Xi’an Jiaotong-Liverpool University. Dr. Jia earned her Ph.D. in Information Systems and Marketing from the University of Nottingham Ningbo China. Her research interests are centered around gamification in digital platforms, e-commerce and behavioral IS. Her research has been published in journals such as Information Systems Journal (ABS 4), Information Technology and People (ABS 3) and Industrial Management & Data Systems (ABDC A). 

Prospective Research Assistants and PhD students who are interested in Gamification, Smart ageing, Consumer behavior, Information Systems and Marketing are welcome to contact Dr. Jia.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 11 - Sustainable Cities and Communities

Related documents

Education/Academic qualification

PhD, Information Systems and Marketing, Nottingham University Business School China, University of Nottingham Ningbo China

Award Date: 21 Jul 2024

Person Types

  • Staff

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