Research output per year
Research output per year
Research activity per year
Dr. Furong Jia is an Assistant Professor at HeXie Management Research Centre, Xi’an Jiaotong-Liverpool University. Dr. Jia earned her Ph.D. in Information Systems and Marketing from the University of Nottingham Ningbo China. Her research interests are centered around gamification in digital platforms, e-commerce and behavioral IS. Her research has been published in journals such as Information Systems Journal (ABS 4), Information Technology and People (ABS 3), Electronic Commerce Research and Applications (SSCI Q1), and Industrial Management & Data Systems (ABDC A).
Prospective Research Assistants and PhD students who are interested in Gamification, Smart ageing, Consumer behavior, Information Systems and Marketing are welcome to contact Dr. Jia.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
PhD, Information Systems and Marketing, Nottingham University Business School China, University of Nottingham Ningbo China
Award Date: 21 Jul 2024
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review