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Fang Liu

Associate Professor

Calculated based on number of publications stored in Pure and citations from Scopus
20212023

Research activity per year

Personal profile

Personal profile

Fang joined Xi’an Jiaotong-Liverpool University in 2019 as Programme Director for Digital Media Arts in the School of Film and Television Arts. With extensive teaching experience, she also has a background in national and international design industries, including founding her design studio. Notably, she served as Visual Director in a multinational company.Within the university, Fang holds key roles in the School SMT Committee, SURF Coordinator, Academic Advisor Coordinator, Year Four Coordinator, E-learning Coordinator, and Graduate Studies Officer. She actively contributes to education, curriculum enhancement, infrastructure development, and collaboration efforts.Her research interests encompass Human-Centered Computer Vision Tools for Quantitative Visual Research, Metaverses role in Cultural Tourism, Digital Cultural Tourism, and ARVR Development.

Research interests

New Media

Virtual Reality

Game Development

2D 3DAnimation

Visual Effects

Motion Design

Visual Communication

Experience

School of Film and Television Arts, XJTLU, 2023-Present. Associate Professor

School of Film and Television Arts, XJTLU, 2020-Present. Assistant Professor

Multinational Corporation, Singaporean, 2019-2020. Senior Creative Director

Gemini Technologies Company USA, 2017-2019. Creative Director

Cube Design Studio, 2010-2014. Visual Marketing Director

Teaching

Second Prize(National) Digital Media Arts Interactive Design, 9th National College Digital Art Design Awards, Aug 2021.

First Prize. 4th XJTLU Student Competition for Research-Led Learning, “Mountain Crossing” May 2021.

First Prize, “Craftsman” (Supervised), Photography, 9th National College Digital Art Design Awards, Aug 2021.

First Prize, “Mountain Crossing”, Digital Media Arts Interactive Design, 9th National College Digital Art Design Awards, Aug 2021.

First Prize. “Back to Zero” , Interactive Design, 9th National College Digital Art Design Awards, Aug 2021.

Second Prize, “Rhythm” Digital Media Arts Interactive Design, 9th National College Digital Art Design Awards, Aug 2021.

Second Prize, “Spiritual Shackles” Photography, 9th National College Digital Art Design Awards, Aug 2021.

Second Prize, “Spring Sakura” Photography, 9th National College Digital Art Design Awards, Aug 2021.

Third Prize, “CCTV9 TV Packaging” Digital Media Arts, 9th National College Digital Art Design Awards, Aug 2021.

Third Prize, “Cage in hand” Digital Media Arts Motion Design,9th National College Digital Art Design Awards, Aug 2021.

Second Prize, “Spring Sakura” Photography, 9th National College Digital Art Design Awards, Aug 2021.

Third Prize, “Digital Refugees” Digital Media Arts Motion Design, 9th National College Digital Art Design Awards, Aug 2021.

Third Prize, “Misty Breath” Digital Media Arts Interactive Design, 9th National College Digital Art Design Awards, Aug 2021.

Third Prize, “Eyes on Me” Digital Media Arts Interactive Design, 9th National College Digital Art Design Awards, Aug 2021.

Third Prize, “PURADISE” Visual Communication Design VIS,9th National College Digital Art Design Awards, Aug 2021.

Excellent Prize. “Wahaha Advertising”, 13th National Advertising Art Design Competition for College Students in Jiangsu Province. June 2021.

The Best Teamwork Award, 1st Film, New Media And Creative Technology Summit,XJTLU,Dec 2020.

The Best Contribution Award,1st Film, New Media And Creative Technology Summit,XJTLU,Dec 2020.

The Best Creativity Award,1st Film, New Media And Creative Technology Summit,XJTLU,Dec 2020.

The Best Organization Award,1st Film, New Media And Creative Technology Summit,XJTLU,Dec 2020.

Start Digital Media Arts

Digital Composting

Visual Communication Design

Motion Design

Visual Effects

Interactive Design

Installation Projection Mapping

Maya Fundamentals

3D Modeling Rendering

Animation

Video Game Design

Virtual Reality (Unity)

Minor Digital Arts Project

Major Digital Media Arts Project

Awards and honours

4th XJTLU Student Competition for Research-Led Learning, 2021. Outstanding Advisor

9th National College Digital Art Design Awards, Jiangsu, 2021. Excellent Advisor Award

13th National Advertising Art Design Competition for College Students in Jiangsu Province. 2021. Excellent Award

SURF, Summer Undergraduate Research Fellowship, XJTLU, AY20/21.

Advanced Individual of Cultural and Sports Activities, Jiangsu,China.

Green Funding, Southeast University, Jiangsu,China.

Outstanding Teaching Assistant, Virginia Tech USA.

Three Years Full Scholarship At Virginia Tech, USA

3rd National Advertising Art Competition Care and Love . National Excellent Award

3rd National Students Advertising Art Competition Nestlés coffee, The Worlds . First Prize Award in Jiangsu Province,

The First National College Creative Achievements Invitational Exhibition. Outstanding Team Award

The theme summer camp activities, Taicang, Jiangsu Province. China. First Prize of Mascot Design

The theme summer camp activities, Taicang, Jiangsu Province. China. Second Team Prize

Outstanding Project Award, Southeast University.

Education/Academic qualification

Virginia Tech University, 2017 MFA, School of Visual Arts, Creative Technologies

Southeast University, 2010 BA, School of Arts, Visual Communication Design

Person Types

  • Staff

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