Projects per year
Personal profile
Personal profile
Fang joined Xi’an Jiaotong-Liverpool University in 2019 as Programme Director for Digital Media Arts in the School of Film and Television Arts. With extensive teaching experience, she also has a background in national and international design industries, including founding her design studio. Notably, she served as Visual Director in a multinational company.Within the university, Fang holds key roles in the School SMT Committee, SURF Coordinator, Academic Advisor Coordinator, Year Four Coordinator, E-learning Coordinator, and Graduate Studies Officer. She actively contributes to education, curriculum enhancement, infrastructure development, and collaboration efforts.Her research interests encompass Human-Centered Computer Vision Tools for Quantitative Visual Research, Metaverses role in Cultural Tourism, Digital Cultural Tourism, and ARVR Development.
Research interests
New Media
Virtual Reality
Game Development
2D 3DAnimation
Visual Effects
Motion Design
Visual Communication
Experience
School of Film and Television Arts, XJTLU, 2023-Present. Associate Professor
School of Film and Television Arts, XJTLU, 2020-Present. Assistant Professor
Multinational Corporation, Singaporean, 2019-2020. Senior Creative Director
Gemini Technologies Company USA, 2017-2019. Creative Director
Cube Design Studio, 2010-2014. Visual Marketing Director
Teaching
Second Prize(National) Digital Media Arts Interactive Design, 9th National College Digital Art Design Awards, Aug 2021.
First Prize. 4th XJTLU Student Competition for Research-Led Learning, “Mountain Crossing” May 2021.
First Prize, “Craftsman” (Supervised), Photography, 9th National College Digital Art Design Awards, Aug 2021.
First Prize, “Mountain Crossing”, Digital Media Arts Interactive Design, 9th National College Digital Art Design Awards, Aug 2021.
First Prize. “Back to Zero” , Interactive Design, 9th National College Digital Art Design Awards, Aug 2021.
Second Prize, “Rhythm” Digital Media Arts Interactive Design, 9th National College Digital Art Design Awards, Aug 2021.
Second Prize, “Spiritual Shackles” Photography, 9th National College Digital Art Design Awards, Aug 2021.
Second Prize, “Spring Sakura” Photography, 9th National College Digital Art Design Awards, Aug 2021.
Third Prize, “CCTV9 TV Packaging” Digital Media Arts, 9th National College Digital Art Design Awards, Aug 2021.
Third Prize, “Cage in hand” Digital Media Arts Motion Design,9th National College Digital Art Design Awards, Aug 2021.
Second Prize, “Spring Sakura” Photography, 9th National College Digital Art Design Awards, Aug 2021.
Third Prize, “Digital Refugees” Digital Media Arts Motion Design, 9th National College Digital Art Design Awards, Aug 2021.
Third Prize, “Misty Breath” Digital Media Arts Interactive Design, 9th National College Digital Art Design Awards, Aug 2021.
Third Prize, “Eyes on Me” Digital Media Arts Interactive Design, 9th National College Digital Art Design Awards, Aug 2021.
Third Prize, “PURADISE” Visual Communication Design VIS,9th National College Digital Art Design Awards, Aug 2021.
Excellent Prize. “Wahaha Advertising”, 13th National Advertising Art Design Competition for College Students in Jiangsu Province. June 2021.
The Best Teamwork Award, 1st Film, New Media And Creative Technology Summit,XJTLU,Dec 2020.
The Best Contribution Award,1st Film, New Media And Creative Technology Summit,XJTLU,Dec 2020.
The Best Creativity Award,1st Film, New Media And Creative Technology Summit,XJTLU,Dec 2020.
The Best Organization Award,1st Film, New Media And Creative Technology Summit,XJTLU,Dec 2020.
Start Digital Media Arts
Digital Composting
Visual Communication Design
Motion Design
Visual Effects
Interactive Design
Installation Projection Mapping
Maya Fundamentals
3D Modeling Rendering
Animation
Video Game Design
Virtual Reality (Unity)
Minor Digital Arts Project
Major Digital Media Arts Project
Awards and honours
4th XJTLU Student Competition for Research-Led Learning, 2021. Outstanding Advisor
9th National College Digital Art Design Awards, Jiangsu, 2021. Excellent Advisor Award
13th National Advertising Art Design Competition for College Students in Jiangsu Province. 2021. Excellent Award
SURF, Summer Undergraduate Research Fellowship, XJTLU, AY20/21.
Advanced Individual of Cultural and Sports Activities, Jiangsu,China.
Green Funding, Southeast University, Jiangsu,China.
Outstanding Teaching Assistant, Virginia Tech USA.
Three Years Full Scholarship At Virginia Tech, USA
3rd National Advertising Art Competition Care and Love . National Excellent Award
3rd National Students Advertising Art Competition Nestlés coffee, The Worlds . First Prize Award in Jiangsu Province,
The First National College Creative Achievements Invitational Exhibition. Outstanding Team Award
The theme summer camp activities, Taicang, Jiangsu Province. China. First Prize of Mascot Design
The theme summer camp activities, Taicang, Jiangsu Province. China. Second Team Prize
Outstanding Project Award, Southeast University.
Education/Academic qualification
Virginia Tech University, 2017 MFA, School of Visual Arts, Creative Technologies
Southeast University, 2010 BA, School of Arts, Visual Communication Design
Person Types
- Staff
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Collaborations and top research areas from the last five years
Projects
- 1 Active
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The Development of a Quantitative Visual Researching Tool for Human Image Analysis in Visual Media Based on Computer Vision
Liu, F., Hou, Y., Cao, S. & Xu, C.
1/09/22 → 31/08/25
Project: Internal Research Project
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Pavement Distress Detection Using Street View Images Captured via Action Camera
Liu, Y. & Liu, F., 1 Sept 2023, In: IEEE Transactions on Intelligent Transportation Systems.Research output: Contribution to journal › Article › peer-review
Open Access8 Citations (Scopus) -
Preprocessing of Crack Recognition: Automatic Crack-Location Method Based on Deep Learning
Ren, R., Liu, F., Shi, P., Wang, H. & Huang, Y., 1 Mar 2023, In: Journal of Materials in Civil Engineering. 35, 3, 04022452.Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus) -
Study on the Effect of the New Media Marketing Methods of the Palace Museum’s Cultural and Creative Products—Take “Gugong Taobao” as an Example
Wang, R. & Liu, F., 9 Jul 2023, Cross-Cultural Design: 15th International Conference, CCD 2023, Held as Part of the 25th International Conference, HCII 2023, Copenhagen, Denmark, July 23–28, 2023, Proceedings, Part I. Patrick Rau, P-L. (ed.). Springer Science and Business Media Deutschland GmbH, p. 111-127 17 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 14022 LNCS).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
Open Access -
Tradition, Desire, Techno-Orientalism and Popularity: Oriental Elements in the 21st-century Cyberpunk Video Games
Xu, C., Li, W., Zhong, L., Li, X. & Liu, F., 10 Jun 2023, Intelligent Human Systems Integration (IHSI 2023).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
Open Access -
产学研合作模式下的数字媒体艺术专业教学创新改革
Liu, F., 15 Apr 2023, In: 科学与财富. 15, 62-151Research output: Contribution to journal › Article › peer-review