Abstract
Vision – Integrated design management
My specific approach offers organisations and companies the benefit of a well thought through visual identity and related product lines. Together with the client I not only focus on design, but engage with content, policy, finance and marketing, which are important aspects too. Good design is not an aim in itself, but an extension of a holistic vision and strategy. The way things look is connected to all expressions of an organisation, including printed and digital media, product and interior design, and these are always a reflection of its core values.
My specific approach offers organisations and companies the benefit of a well thought through visual identity and related product lines. Together with the client I not only focus on design, but engage with content, policy, finance and marketing, which are important aspects too. Good design is not an aim in itself, but an extension of a holistic vision and strategy. The way things look is connected to all expressions of an organisation, including printed and digital media, product and interior design, and these are always a reflection of its core values.
| Original language | English |
|---|---|
| Publisher | Jacob de Baan |
| Media of output | Online |
| Publication status | Published - 1 Jan 2020 |