When relationship really matters: A cross-cultural study of online dating site user’s goal-directed emotions and relationships with service providers

Jiyao Xun, Prithwiraj Nath, Sally McKechnie

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publicationProceedings of the 23rd European Marketing Academy (EMAC) Doctoral Colloquium, Copenhagen Business School, Copenhagen, Denmark, May 30 – June 1.
Publication statusPublished - 2010

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