Virtual Streamer Features: Unveiling the Influence on Online Purchase Intentions in the TikTok Era

Ying Tuan Lo, Haoyu Meng, Shu-Hsiang Chen, Siti Suraya Abd Razak, Bintao Hu

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publicationAdvances in Intelligent Manufacturing and Robotics - Selected Articles from ICIMR 2024
Publication statusAccepted/In press - 2024

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