Original language | English |
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Title of host publication | Advances in Intelligent Manufacturing and Robotics - Selected Articles from ICIMR 2024 |
Publication status | Accepted/In press - 2024 |
Virtual Streamer Features: Unveiling the Influence on Online Purchase Intentions in the TikTok Era
Ying Tuan Lo, Haoyu Meng, Shu-Hsiang Chen, Siti Suraya Abd Razak, Bintao Hu
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review