User Retention of Mobile Augmented Reality for Cultural Heritage Learning

Ningning Xu; Yue Li; Jie Lin; Lingyun Yu; Hai Ning Liang

doi:10.1109/ISMAR-Adjunct57072.2022.00095

User Retention of Mobile Augmented Reality for Cultural Heritage Learning

Ningning Xu, Yue Li^*, Jie Lin, Lingyun Yu, Hai Ning Liang

^*Corresponding author for this work

Xi'an Jiaotong-Liverpool University

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

9 Citations (Scopus)

Abstract

Mobile Augmented Reality (AR) is becoming increasingly afford-able and popular with the constantly improving computing power of mobile devices and the popularity of smartphones and tablets. In this paper, we present a user study that investigates user retention of mobile AR in cultural heritage learning. We developed a mobile AR application that allows users to observe 3D models of museum arti-facts and learn about their culture and history. Participants achieved a knowledge retention rate of 78.21%, indicating the positive effects of mobile AR on cultural heritage learning. We performed a structural equation modeling analysis (N=50) to investigate the effects of usability, satisfaction, emotional attachment, focus of attention, and flow experience on user retention of mobile AR. The analysis results confirmed that user satisfaction and flow experience positively affect user retention. Usability and focus of attention contribute positively to user satisfaction and flow experience respectively.

Original language	English
Title of host publication	Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	447-452
Number of pages	6
ISBN (Electronic)	9781665453653
DOIs	https://doi.org/10.1109/ISMAR-Adjunct57072.2022.00095
Publication status	Published - 2022
Event	21st IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022 - Singapore, Singapore Duration: 17 Oct 2022 → 21 Oct 2022

Publication series

Name	Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022

Conference

Conference	21st IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022
Country/Territory	Singapore
City	Singapore
Period	17/10/22 → 21/10/22

Keywords

augmented reality
cultural heritage
Human computer interaction (HCI)
Human-centered computing
Interaction paradigms
learning
Mixed/augmented reality
mobile AR
user retention

Access to Document

10.1109/ISMAR-Adjunct57072.2022.00095

Cite this

Xu, N., Li, Y., Lin, J., Yu, L., & Liang, H. N. (2022). User Retention of Mobile Augmented Reality for Cultural Heritage Learning. In Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022 (pp. 447-452). (Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ISMAR-Adjunct57072.2022.00095

Xu, Ningning ; Li, Yue ; Lin, Jie et al. / User Retention of Mobile Augmented Reality for Cultural Heritage Learning. Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022. Institute of Electrical and Electronics Engineers Inc., 2022. pp. 447-452 (Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022).

@inproceedings{58d0d1fce14e498b8ba0d0d3ce838bbc,

title = "User Retention of Mobile Augmented Reality for Cultural Heritage Learning",

abstract = "Mobile Augmented Reality (AR) is becoming increasingly afford-able and popular with the constantly improving computing power of mobile devices and the popularity of smartphones and tablets. In this paper, we present a user study that investigates user retention of mobile AR in cultural heritage learning. We developed a mobile AR application that allows users to observe 3D models of museum arti-facts and learn about their culture and history. Participants achieved a knowledge retention rate of 78.21%, indicating the positive effects of mobile AR on cultural heritage learning. We performed a structural equation modeling analysis (N=50) to investigate the effects of usability, satisfaction, emotional attachment, focus of attention, and flow experience on user retention of mobile AR. The analysis results confirmed that user satisfaction and flow experience positively affect user retention. Usability and focus of attention contribute positively to user satisfaction and flow experience respectively.",

keywords = "augmented reality, cultural heritage, Human computer interaction (HCI), Human-centered computing, Interaction paradigms, learning, Mixed/augmented reality, mobile AR, user retention",

author = "Ningning Xu and Yue Li and Jie Lin and Lingyun Yu and Liang, {Hai Ning}",

note = "Funding Information: This research is supported in part by the Natural Science Foundation of the Jiangsu Higher Education Institutions of China, and the Xi{\textquoteright}an Jiaotong-Liverpool University (XJTLU) Research Development Fund (RDF-20-02-47) and Teaching Development Fund (TDF20/21-R22-142). Publisher Copyright: {\textcopyright} 2022 IEEE.; 21st IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022 ; Conference date: 17-10-2022 Through 21-10-2022",

year = "2022",

doi = "10.1109/ISMAR-Adjunct57072.2022.00095",

language = "English",

series = "Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

pages = "447--452",

booktitle = "Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022",

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Xu, N, Li, Y, Lin, J, Yu, L & Liang, HN 2022, User Retention of Mobile Augmented Reality for Cultural Heritage Learning. in Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022. Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022, Institute of Electrical and Electronics Engineers Inc., pp. 447-452, 21st IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022, Singapore, Singapore, 17/10/22. https://doi.org/10.1109/ISMAR-Adjunct57072.2022.00095

User Retention of Mobile Augmented Reality for Cultural Heritage Learning. / Xu, Ningning; Li, Yue; Lin, Jie et al.
Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022. Institute of Electrical and Electronics Engineers Inc., 2022. p. 447-452 (Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022).

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

TY - GEN

T1 - User Retention of Mobile Augmented Reality for Cultural Heritage Learning

AU - Xu, Ningning

AU - Li, Yue

AU - Lin, Jie

AU - Yu, Lingyun

AU - Liang, Hai Ning

N1 - Funding Information: This research is supported in part by the Natural Science Foundation of the Jiangsu Higher Education Institutions of China, and the Xi’an Jiaotong-Liverpool University (XJTLU) Research Development Fund (RDF-20-02-47) and Teaching Development Fund (TDF20/21-R22-142). Publisher Copyright: © 2022 IEEE.

PY - 2022

Y1 - 2022

N2 - Mobile Augmented Reality (AR) is becoming increasingly afford-able and popular with the constantly improving computing power of mobile devices and the popularity of smartphones and tablets. In this paper, we present a user study that investigates user retention of mobile AR in cultural heritage learning. We developed a mobile AR application that allows users to observe 3D models of museum arti-facts and learn about their culture and history. Participants achieved a knowledge retention rate of 78.21%, indicating the positive effects of mobile AR on cultural heritage learning. We performed a structural equation modeling analysis (N=50) to investigate the effects of usability, satisfaction, emotional attachment, focus of attention, and flow experience on user retention of mobile AR. The analysis results confirmed that user satisfaction and flow experience positively affect user retention. Usability and focus of attention contribute positively to user satisfaction and flow experience respectively.

AB - Mobile Augmented Reality (AR) is becoming increasingly afford-able and popular with the constantly improving computing power of mobile devices and the popularity of smartphones and tablets. In this paper, we present a user study that investigates user retention of mobile AR in cultural heritage learning. We developed a mobile AR application that allows users to observe 3D models of museum arti-facts and learn about their culture and history. Participants achieved a knowledge retention rate of 78.21%, indicating the positive effects of mobile AR on cultural heritage learning. We performed a structural equation modeling analysis (N=50) to investigate the effects of usability, satisfaction, emotional attachment, focus of attention, and flow experience on user retention of mobile AR. The analysis results confirmed that user satisfaction and flow experience positively affect user retention. Usability and focus of attention contribute positively to user satisfaction and flow experience respectively.

KW - augmented reality

KW - cultural heritage

KW - Human computer interaction (HCI)

KW - Human-centered computing

KW - Interaction paradigms

KW - learning

KW - Mixed/augmented reality

KW - mobile AR

KW - user retention

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U2 - 10.1109/ISMAR-Adjunct57072.2022.00095

DO - 10.1109/ISMAR-Adjunct57072.2022.00095

M3 - Conference Proceeding

AN - SCOPUS:85146052663

T3 - Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022

SP - 447

EP - 452

BT - Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - 21st IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022

Y2 - 17 October 2022 through 21 October 2022

ER -

Xu N, Li Y, Lin J, Yu L, Liang HN. User Retention of Mobile Augmented Reality for Cultural Heritage Learning. In Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022. Institute of Electrical and Electronics Engineers Inc. 2022. p. 447-452. (Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022). doi: 10.1109/ISMAR-Adjunct57072.2022.00095

User Retention of Mobile Augmented Reality for Cultural Heritage Learning

Abstract

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An Exploratory Study Examining Culture Heritage Knowledge Retention When Using Augmented Reality Mobile Applications

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User Retention of Mobile Augmented Reality for Cultural Heritage Learning

Abstract

Publication series

Conference

Keywords

Access to Document

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Activities

An Exploratory Study Examining Culture Heritage Knowledge Retention When Using Augmented Reality Mobile Applications

Cite this