@inproceedings{27336ebc4aae4a85a91c2eeace41c998,
title = "Towards a hybrid approach of primitive cognitive network process and fuzzy cognitive map for box office analysis",
abstract = "Box office analysis is critical to make profitable movies. Various factors have different influences on box office sales. This paper combines Primitive Cognitive Network Process (PCNP) and Fuzzy Cognitive Map (FCM) to measure and analyze the factors of box office. PCNP is a revised approach of Analytic Hierarchy Process (AHP) to quantify the weights of factors to construct a concept in FCM. FCM is used to simulate the influences of the concepts in the network. The proposed hybrid approach can enhance the evaluation and. To show the applicability of PCNP-FCM, an example of box office analysis is illustrated.",
keywords = "box office analysis, fuzzy cognitive map, model analysis, pairwise comparisons",
author = "Zhou, {Nicole Yamei} and Yuen, {Kevin Kam Fung}",
note = "Publisher Copyright: {\textcopyright} 2014 IEEE.; 2014 IEEE International Conference on Fuzzy Systems, FUZZ-IEEE 2014 ; Conference date: 06-07-2014 Through 11-07-2014",
year = "2014",
month = sep,
day = "4",
doi = "10.1109/FUZZ-IEEE.2014.6891629",
language = "English",
series = "IEEE International Conference on Fuzzy Systems",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "1049--1053",
booktitle = "Proceedings of the 2014 IEEE International Conference on Fuzzy Systems, FUZZ-IEEE",
}