The thrill is gone: Practitioner views of creativity in Hong Kong’s advertising industry

Julie Bilby*, Kara K.W. Chan

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Abstract

The Hong Kong advertising industry appears to have lost its creative spark. Where it was once viewed as a creative hub in the region, Hong Kong’s leading edge has diminished. Socio-economic factors as well as the pressure that digitization has brought to bear on the industry - to work harder, better, faster, and be stronger - appear to have sapped its creative energy and drive. Through a series of depth interviews with advertising and media professionals, this research explores the role and value of creativity in Hong Kong’s contemporary advertising practice. While focusing on a single market, the study also provides insights into the future of creativity in the face of the digitization of advertising, communication, and audience engagement globally.
Original languageEnglish
Title of host publicationConference Proceedings: ICORIA 2023
Place of PublicationBordeaux, France
Publication statusPublished - 28 Jun 2023
Event21st International Conference of Research in Advertising: ICORIA 2023 - INSEEC Business School, Bordeaux, France
Duration: 30 Jun 20232 Jul 2023
https://www.europeanadvertisingacademy.org/icoria2023/

Conference

Conference21st International Conference of Research in Advertising
Abbreviated titleICORIA
Country/TerritoryFrance
CityBordeaux
Period30/06/232/07/23
Internet address

Keywords

  • Advertising creativity, practitioners, digitisation, Hong Kong

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