The searching artificial intelligence: Consumers show less aversion to algorithm-recommended search product

Zhaohan Xie, Yining Yu, Jing Zhang, Mingliang Chen

Research output: Contribution to journalArticlepeer-review

21 Citations (Scopus)
Original languageEnglish
JournalPsychology and Marketing
Publication statusPublished - 8 Jul 2022


  • AI recommendation
  • communication
  • consumer neuroscience
  • event-related potential
  • search
  • experience product

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