The Role of Augmented and Virtual Reality in Shaping Retail Marketing: A Meta-Analysis

Xiaowei Fan, Jiyao Xun*, Les Dolega, Lin Xiong

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalSustainability
Volume17
Issue number2
Publication statusPublished - 14 Jan 2025

Cite this