The impact of e-commerce on the clothing retailers: Studies on chinese companies

Tianlong Ge*, Zheng Liu, Lei Ma

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingChapterpeer-review

Abstract

In the past 10 years, e-commerce has developed rapidly in the clothing industry. Many companies seek strategies to expand, innovate, and restructure, and the traditional impact from manufacturing is gradually replaced by customer relationship. E-commerce provides opportunities for both large clothing companies and small retailers. In China, the largest emerging country, there is also a trend for clothing companies to market and establish customer relationship online. This chapter focuses on how Chinese clothing retailers compete through e-commerce platform. It starts with an introduction of clothing industry, supply chain and e-commerce practice from literature perspectives. Then, there are industry review and cases studies into five Chinese clothing companies with a highlight on their management in the context of e-commerce and customer relationship. Discussion will be made to address the critical issues, followed by a summary of the chapter.

Original languageEnglish
Title of host publicationMobile Commerce
Subtitle of host publicationConcepts, Methodologies, Tools, and Applications
PublisherIGI Global
Pages1039-1068
Number of pages30
Volume3
ISBN (Electronic)9781522526001
ISBN (Print)1522525998, 9781522525998
DOIs
Publication statusPublished - 19 Jun 2017
Externally publishedYes

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