The effect of Customer Relationship Management systems on firm performance

Jacob Z. Haislip, Vernon J. Richardson*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

28 Citations (Scopus)
Original languageEnglish
Pages (from-to)16-29
Number of pages14
JournalInternational Journal of Accounting Information Systems
Volume27
DOIs
Publication statusPublished - Nov 2017
Externally publishedYes

Keywords

  • Customer Relationship Management (CRM)
  • Information technology
  • Performance

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