@inproceedings{20809b324db5459397cdb4e5e7757e2e,
title = "The application of big data analytics in business world",
abstract = "There are huge amounts of data produced and accumulated in the business world. Current computer techniques have made ii possible to store, process and analyze the big data. Business firms and other organizations are interested in discovering new business Insight through Big Data Analytics (BDA) to increase business performance. This paper will discuss the application of BDA in various business situations and possible challenges.",
keywords = "Big data analytics, Business analytics, Social network analysis",
author = "O. Liu and Chong, {W. K.} and Man, {K. L.} and Chan, {C. O.}",
year = "2016",
language = "English",
series = "Lecture Notes in Engineering and Computer Science",
publisher = "Newswood Limited",
pages = "665--667",
editor = "Feng, {David Dagan} and Korsunsky, {Alexander M.} and Ao, {S. I.} and Craig Douglas and Oscar Castillo",
booktitle = "IMECS 2016 - International Multiconference of Engineers and Computer Scientists 2016",
note = "International Multiconference of Engineers and Computer Scientists 2016, IMECS 2016 ; Conference date: 16-03-2016 Through 18-03-2016",
}