The application of big data analytics in business world

O. Liu, W. K. Chong, K. L. Man, C. O. Chan

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

2 Citations (Scopus)


There are huge amounts of data produced and accumulated in the business world. Current computer techniques have made ii possible to store, process and analyze the big data. Business firms and other organizations are interested in discovering new business Insight through Big Data Analytics (BDA) to increase business performance. This paper will discuss the application of BDA in various business situations and possible challenges.

Original languageEnglish
Title of host publicationIMECS 2016 - International Multiconference of Engineers and Computer Scientists 2016
EditorsDavid Dagan Feng, Alexander M. Korsunsky, S. I. Ao, Craig Douglas, Oscar Castillo
PublisherNewswood Limited
Number of pages3
ISBN (Electronic)9789881404763
Publication statusPublished - 2016
EventInternational Multiconference of Engineers and Computer Scientists 2016, IMECS 2016 - Tsimshatsui, Kowloon, Hong Kong
Duration: 16 Mar 201618 Mar 2016

Publication series

NameLecture Notes in Engineering and Computer Science
ISSN (Print)2078-0958


ConferenceInternational Multiconference of Engineers and Computer Scientists 2016, IMECS 2016
Country/TerritoryHong Kong
CityTsimshatsui, Kowloon


  • Big data analytics
  • Business analytics
  • Social network analysis

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