Social Presence in Social Live Streaming Services: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction

Fangfang Hou, Zhengzhi Guan, Alain Yee Loong Chong

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publicationPacific Asia Conference on Information Systems 2023
Publication statusPublished - 26 Jun 2023

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