Procrastination on Social Networks: Triggers and Countermeasures*

Procrastination on social networking sites (SNS) can impact academic performance and user's well-being. SNSs embed features that encourage users to be always connected and updated, e.g., the notification features. Such persuasive features can exploit peer pressure as well and lead users to believe they are expected to interact immediately, especially for those who may have less impulse control and seek for relatedness and popularity. We argue that SNS can be built to host countermeasures for such behavior and help people regulate their usage and preoccupation about it better. In this paper, we presented a mixed-method study including a qualitative (i.e., focus groups, diary, interviews, and co-design) and a quantitative phase (i.e., a survey) with 334 participants. Through the qualitative phase, we identified: (1) features of an SNS seen by participants as facilitators for procrastination, e.g., notification, immersive design, and surveillance of presence, and (2) countermeasures, such as reminders, chat timer, and goal setting, can be facilitated via SNS design to combat procrastination, and (3) a pairing between the features and the countermeasures. We then (4) confirmed these results and the pairing through the survey phase. Our study showed that countermeasures could be implemented to be universal across all SNS on one or even more device.