Preference reversals in decisions that matter: Education choices in China

Benoit Desmarchelier; Lixian Qian; Eddy S. Fang

doi:10.1016/j.socec.2018.10.006

Preference reversals in decisions that matter: Education choices in China

Benoit Desmarchelier^*, Lixian Qian, Eddy S. Fang

^*Corresponding author for this work

Department of Intelligent Operations and Marketing

Université de Lille

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

Context effects are often tested with experiments about casual consumption choices. In this paper, we test for the emergence of such effects in life-changing choices made by respondents who are deeply considering the presented choice-set at the moment of the experiment. A choice experiment about postgraduate studies is implemented with 1486 Chinese undergraduate students. We observe the emergence of both attraction and compromise effects. Echoing a recent literature, we bring evidence that the attraction effect is violating the maximization theory.

Original language	English
Pages (from-to)	122-128
Number of pages	7
Journal	Journal of Behavioral and Experimental Economics
Volume	77
DOIs	https://doi.org/10.1016/j.socec.2018.10.006
Publication status	Published - Dec 2018

Keywords

Choice experiment
Context effect
Education
Rationality

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10.1016/j.socec.2018.10.006

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title = "Preference reversals in decisions that matter: Education choices in China",

abstract = "Context effects are often tested with experiments about casual consumption choices. In this paper, we test for the emergence of such effects in life-changing choices made by respondents who are deeply considering the presented choice-set at the moment of the experiment. A choice experiment about postgraduate studies is implemented with 1486 Chinese undergraduate students. We observe the emergence of both attraction and compromise effects. Echoing a recent literature, we bring evidence that the attraction effect is violating the maximization theory.",

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AU - Fang, Eddy S.

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N2 - Context effects are often tested with experiments about casual consumption choices. In this paper, we test for the emergence of such effects in life-changing choices made by respondents who are deeply considering the presented choice-set at the moment of the experiment. A choice experiment about postgraduate studies is implemented with 1486 Chinese undergraduate students. We observe the emergence of both attraction and compromise effects. Echoing a recent literature, we bring evidence that the attraction effect is violating the maximization theory.

AB - Context effects are often tested with experiments about casual consumption choices. In this paper, we test for the emergence of such effects in life-changing choices made by respondents who are deeply considering the presented choice-set at the moment of the experiment. A choice experiment about postgraduate studies is implemented with 1486 Chinese undergraduate students. We observe the emergence of both attraction and compromise effects. Echoing a recent literature, we bring evidence that the attraction effect is violating the maximization theory.

KW - Choice experiment

KW - Context effect

KW - Education

KW - Rationality

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JF - Journal of Behavioral and Experimental Economics

ER -

Preference reversals in decisions that matter: Education choices in China

Abstract

Keywords

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