TY - CHAP
T1 - Music Festivals and Edutainment in a Digital Age
AU - Lu, Xiao
N1 - Publisher Copyright:
© 2024 selection and editorial matter, Giulia Rossetti, Brianna Wyatt and Jane Ali-Knight; individual chapters, the contributors.
PY - 2023/1/1
Y1 - 2023/1/1
N2 - This chapter aims to explore how international music festivals use digital platforms to create edutainment experiences during the outbreak of COVID-19. Digital platforms play a rising role in cultural intermediation where audiences perceive unfamiliar musical instruments, genres, and performances to enhance their cultural, social, and educational experiences. Based on the data collected from online audience comments and reactions on YouTube and Bilibili, the study analyses the ways in which audiences obtain and extend their edutainment experiences through the 4th China-UK International Music Festival on digital platforms. The chapter suggests the enjoyment of online music festivals stimulates audiences to learn more about Chinese and UK music and musicians, which in turn contributes to furthering their digital engagement and festival participation experiences.
AB - This chapter aims to explore how international music festivals use digital platforms to create edutainment experiences during the outbreak of COVID-19. Digital platforms play a rising role in cultural intermediation where audiences perceive unfamiliar musical instruments, genres, and performances to enhance their cultural, social, and educational experiences. Based on the data collected from online audience comments and reactions on YouTube and Bilibili, the study analyses the ways in which audiences obtain and extend their edutainment experiences through the 4th China-UK International Music Festival on digital platforms. The chapter suggests the enjoyment of online music festivals stimulates audiences to learn more about Chinese and UK music and musicians, which in turn contributes to furthering their digital engagement and festival participation experiences.
UR - http://www.scopus.com/inward/record.url?scp=85168881672&partnerID=8YFLogxK
U2 - 10.4324/9781003305415-8
DO - 10.4324/9781003305415-8
M3 - Chapter
AN - SCOPUS:85168881672
SN - 9781032304991
SP - 73
EP - 85
BT - Festivals and Edutainment
PB - Taylor and Francis
ER -