| Original language | English |
|---|---|
| Title of host publication | Proceeding of the International Conference on Information, Business and Education Technology (ICIBET 2013) |
| Publication status | Published - 2013 |
Moderating Effect of Brand Equity on Relationship Quality on Chain Restaurant Industry
Ying Tuan Lo, Ahmad Jusoh
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review