Original language | English |
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Journal | conference paper |
Publication status | Published - Nov 2021 |
Event | The 18th Annual Conference of JMS China Marketing Science - Duration: 1 Nov 2021 → … |
Mindfulness Increases Frugal Purchasing Behaviour——Exploring the Mediating Effect of Materialism and Moderating Effect of Affect Balance
Li Pan, Xiang Li
Research output: Contribution to journal › Conference article › peer-review