Mindfulness Increases Frugal Purchasing Behaviour——Exploring the Mediating Effect of Materialism and Moderating Effect of Affect Balance

Li Pan, Xiang Li

Research output: Contribution to journal › Conference article › peer-review

Original language	English
Journal	conference paper
Publication status	Published - 2021
Event	The 18th Annual Conference of JMS China Marketing Science - Duration: 1 Nov 2021 → …

Cite this

@article{f37452a16cc4427eadf27251e079b2e7,

title = "Mindfulness Increases Frugal Purchasing Behaviour——Exploring the Mediating Effect of Materialism and Moderating Effect of Affect Balance",

author = "Li Pan and Xiang Li",

year = "2021",

language = "English",

journal = "conference paper",

note = "The 18th Annual Conference of JMS China Marketing Science ; Conference date: 01-11-2021",

}