Marketing Analysis

Ling Chen , Xingjian Lyu, Zhenyu Tian, Gabriela Mogos*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Abstract

Data from the past contains information that will be useful in the future. It works because customer behaviors captured in corporate data are not random,
but reflect the differing needs, preferences, propensities, and treatments of customers.
The paper presents a study related to the 6 indicators (star, helpful votes, total votes, vine, verified, review) which can help a company to be more competitive in the market.
Original languageEnglish
Pages (from-to)44-51
Number of pages8
JournalInternational Journal of Computer Science and Information Security
Volume19
Issue number2
DOIs
Publication statusPublished - Apr 2021

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