Managing Metaverse Retailing- Branding, Channel and Consumer Journey: Case Studies of Successful Practice-led Research Projects in Various Industries, Exploring Practice-Led Research for Professional Development

Jiyao Xun*, Xiaowei Fan, Weihan Liang, Cheng Ma

*Corresponding author for this work

Research output: Book/Report/Edited volumeBookpeer-review

Original languageEnglish
PublisherIGI Global
Publication statusIn preparation - Aug 2024

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