Managing Metaverse Retailing- Branding, Channel and Consumer Journey:: Case Studies of Successful Practice-led Research Projects in Various Industries, Exploring Practice-Led Research for Professional Development

Jiyao Xun; Xiaowei Fan; Weihan Liang; Cheng Ma

Managing Metaverse Retailing- Branding, Channel and Consumer Journey: Case Studies of Successful Practice-led Research Projects in Various Industries, Exploring Practice-Led Research for Professional Development

Jiyao Xun^*, Xiaowei Fan, Weihan Liang, Cheng Ma

^*Corresponding author for this work

Research output: Book/Report/Edited volume › Book › peer-review

Original language	English
Publisher	IGI Global
Publication status	Submitted - Aug 2024

Cite this

@book{2a2558f66b0d4882ae38487df83f77ee,

title = "Managing Metaverse Retailing- Branding, Channel and Consumer Journey:: Case Studies of Successful Practice-led Research Projects in Various Industries, Exploring Practice-Led Research for Professional Development",

author = "Jiyao Xun and Xiaowei Fan and Weihan Liang and Cheng Ma",

year = "2024",

month = aug,

language = "English",

publisher = "IGI Global",

}

TY - BOOK

T1 - Managing Metaverse Retailing- Branding, Channel and Consumer Journey:

T2 - Case Studies of Successful Practice-led Research Projects in Various Industries, Exploring Practice-Led Research for Professional Development

AU - Xun, Jiyao

AU - Fan, Xiaowei

AU - Liang, Weihan

AU - Ma, Cheng

PY - 2024/8

Y1 - 2024/8

M3 - Book

BT - Managing Metaverse Retailing- Branding, Channel and Consumer Journey:

PB - IGI Global

ER -