Laying the Groundwork for a Quasi-Experimental Study of Consumer Responses to Advertising Creativity Across China

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Sage Research Methods: Business
Publisher	SAGE Publications, Inc.
Publication status	Published - 21 Mar 2023

Cite this

@inbook{0834416e338040629620331c7795937c,

title = "Laying the Groundwork for a Quasi-Experimental Study of Consumer Responses to Advertising Creativity Across China",

author = "Julie Bilby",

year = "2023",

month = mar,

day = "21",

language = "English",

booktitle = "Sage Research Methods: Business",

publisher = "SAGE Publications, Inc.",

}