IMPACT OF CONSUMER PREFERENCE ON THE DECISION-MAKING OF PREFABRICATED BUILDING DEVELOPERS

Yanhu Han, Xiaobo Xu, Yu Zhao, Xiaoping Wang*, Zeyu Chen, Jia Liu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

59 Citations (Scopus)

Abstract

. Customers’ preferences for prefabricated building or conventional cast-in-situ building directly affect the decision-making process for strategic selection of building developers. This study utilizes a Hotelling model integrating game theory, including the market share function, product price function, and profit function of duopoly building developers to contribute a new approach to assist decision makers in their selection of developers for their projects. By analyzing different strategy combinations and the income matrix, we obtained the strategy combinations of duopoly building developers and the income matrix strategies, market share, optimal price and maximum profit. Managerial implications were discussed for government and building developers. Finally, we presented the research contribution as well as future research direction.

Original languageEnglish
Pages (from-to)166-176
Number of pages11
JournalJournal of Civil Engineering and Management
Volume28
Issue number3
DOIs
Publication statusPublished - 24 Feb 2022

Keywords

  • Building developer
  • Consumer preference
  • Decision-making
  • Prefabricated construction

Fingerprint

Dive into the research topics of 'IMPACT OF CONSUMER PREFERENCE ON THE DECISION-MAKING OF PREFABRICATED BUILDING DEVELOPERS'. Together they form a unique fingerprint.

Cite this