Identity, Image and Reputation

Nuno Zarco da Camara*

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingChapterpeer-review

8 Citations (Scopus)


Corporate reputation is increasingly viewed as a behavioral process, which must be built from within and integrated across the organization, as da Camara expounds in his article “Identity, Image and Reputation.” In his article, da Camara explains the subtle differences between important constructs, i.e., identity, image, and reputation and examines their operation and co-existence. He points out that any attempt to understand the interrelation between identity, image, and reputation must focus ultimately on the relationship between internal and external stakeholders in organizations as the internal–external stakeholder interaction is at the heart of reputation building. He warns managers that reputation should not be managed by public relations or corporate communications functions, but to embed reputational concerns in core business functions and integrate data from all stakeholder groups in a holistic reputation management strategy.

Original languageEnglish
Title of host publicationManagement for Professionals
PublisherSpringer Nature
Number of pages12
Publication statusPublished - 2011
Externally publishedYes

Publication series

NameManagement for Professionals
VolumePart F381
ISSN (Print)2192-8096
ISSN (Electronic)2192-810X


  • Corporate Reputation
  • External Stakeholder
  • Marketing Literature
  • Organizational Behavior
  • Stakeholder Group


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