How outraged customers react: the consequences of customer rage in service failure and intervention strategies

Wenjiao Zhang, Markus Blut, Klaus Schoefer

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publication22nd International Colloquium on Relationship Marketing (ICRM)
Publication statusPublished - 2014
Event22nd International Colloquium on Relationship Marketing (ICRM) - Newcastle, United Kingdom
Duration: 8 Sept 201410 Sept 2014

Conference

Conference22nd International Colloquium on Relationship Marketing (ICRM)
Country/TerritoryUnited Kingdom
CityNewcastle
Period8/09/1410/09/14

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