| Original language | English |
|---|---|
| Title of host publication | 19th Chinese Academy of Management Annual Meeting |
| Subtitle of host publication | 第19届中国管理学年会 |
| Place of Publication | Suzhou |
| Publication status | Accepted/In press - Oct 2024 |
How do Augmented Reality (AR) and Virtual Reality (VR) Drive Customer Buying Outcomes? Insights from a Meta-Analysis
Xiaowei Fan*, Jiyao Xun, Les Dolega, Lin Xiong
*Corresponding author for this work
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review