Fuzzy cognitive network process: Comparisons with fuzzy analytic hierarchy process in new product development strategy

Kevin Kam Fung Yuen*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

50 Citations (Scopus)

Abstract

Fuzzy analytic hierarchy process (F-AHP) has increasingly been applied in many areas. However, as the perception and cognition toward the semantic representation for the linguistic rating scale used by the fuzzy pairwise comparison in F-AHP are still open to discuss, F-AHP very likely produces misapplications. This research proposes the fuzzy cognitive network process (F-CNP) as an ideal alternative to F-AHP. A new product development application using F-AHP is revised using F-CNP. This study shows that the proposed F-CNP yields better results due to the appropriate mathematical definition of the fuzzy paired interval scale for the human perception of paired difference.

Original languageEnglish
Article number6542700
Pages (from-to)597-610
Number of pages14
JournalIEEE Transactions on Fuzzy Systems
Volume22
Issue number3
DOIs
Publication statusPublished - Jun 2014

Keywords

  • Fuzzy analytic hierarchy process (F-AHP)
  • fuzzy cognitive network process (F-CNP)
  • fuzzy decision analysis
  • fuzzy pairwise comparison
  • fuzzy rating scale

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