Abstract
After the COVID-19 epidemic broke out in Wuhan, China in early 2020, the large-scale public health emergency had a tremendous impact on China and the world. Due to the epidemic’s effects, Wuhan's city image turned highly damaging. In response to this situation, the central government, Hubei provincial government, and the Wuhan municipal government responded quickly by holding press conferences and issuing an epidemic prevention manual. These actions strengthened the image of an efficient, transparent, and trustworthy government. State media worked to change the city's image though publicising stories of specific people portrayed as brave enough to sacrifice their safety during the epidemic, including doctors, volunteers, community workers, construction workers, and others. By constantly reporting their stories, the image of Wuhan was gradually shaped into that of a hero city.
Original language | English |
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Title of host publication | Coping with COVID-19, the Mobile Way |
Subtitle of host publication | Experience and Expertise from China |
Publisher | Springer Nature |
Pages | 233-256 |
Number of pages | 24 |
ISBN (Electronic) | 9789811957871 |
ISBN (Print) | 9789811957864 |
DOIs | |
Publication status | Published - 21 Nov 2022 |
Keywords
- City image
- COVID-19
- Digital media
- Health communication
- Wuhan