TY - JOUR
T1 - Firm Governance and Functional Strengths
T2 - The Impact of Board Diversity on Firm Marketing Capability
AU - Sun, Wenbin
AU - Xu, Xiaobo
AU - Govind, Rahul
N1 - Publisher Copyright:
© 2021 British Academy of Management and Wiley Periodicals LLC.
PY - 2022/10
Y1 - 2022/10
N2 - The traditional view of firm capability building stems from the strategic as well as the tactical levels of firm activities. However, corporate governance entities such as the board may exert influence on firm capabilities by creating the necessary architectural basis and resource configurations that drive the development of firm capability. The current research bridges this important gap and connects firm boardroom diversity to marketing-side capability. This link is investigated more deeply by including two moderating factors – firm size and CEO power – to present an enriched model of the relationship. Results from our analyses show that an increase in board diversity significantly improves marketing capability. Further, this relationship is stronger (a) for firms that are smaller and (b) for firms with lower CEO power. This study provides useful contributions towards firm board diversity research, as well as for firm capability building in the marketing area.
AB - The traditional view of firm capability building stems from the strategic as well as the tactical levels of firm activities. However, corporate governance entities such as the board may exert influence on firm capabilities by creating the necessary architectural basis and resource configurations that drive the development of firm capability. The current research bridges this important gap and connects firm boardroom diversity to marketing-side capability. This link is investigated more deeply by including two moderating factors – firm size and CEO power – to present an enriched model of the relationship. Results from our analyses show that an increase in board diversity significantly improves marketing capability. Further, this relationship is stronger (a) for firms that are smaller and (b) for firms with lower CEO power. This study provides useful contributions towards firm board diversity research, as well as for firm capability building in the marketing area.
UR - http://www.scopus.com/inward/record.url?scp=85118775633&partnerID=8YFLogxK
U2 - 10.1111/1467-8551.12561
DO - 10.1111/1467-8551.12561
M3 - Article
AN - SCOPUS:85118775633
SN - 1045-3172
VL - 33
SP - 1950
EP - 1968
JO - British Journal of Management
JF - British Journal of Management
IS - 4
ER -