Fast forward 2071. The representation of the United Arab Emirates and the case study of the Museum of the Future

Emanuela Corti, Irene Pasina

Research output: Chapter in Book or Report/Conference proceedingChapterpeer-review


Since the year of its foundation in 1971, the UAE has affirmed its role as one of the leading countries in the Gulf region and internationally. In 2021, H. H. Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai launched UAE Centennial Plan 2071, a long-term, full-vision plan that extends for five decades, which forms a clear map for the government work, to fortify the country's reputation and its soft power by investing in future generations and innovative ideas. The ultimate goal is to establish the government of the UAE as the best government in the world, with a long-term vision and inspirational leadership that anticipates and prepares for the future.
The expression of this futuristic vision is The Museum Of The Future (MOTF), presented in 2015 and open to the public in 2022, which was conceived to be "a destination for the best and brightest inventors and entrepreneurs", offering an "integrated environment empowering creative minds to test, fund and market ideas for futuristic prototypes and services". The building has an innovative and symbolic shape that combines the most advanced technologies while ‘speaking Arabic’ on its facade, preserving the traditional cultural values of the country projecting them into the future vision. The MOTF is conceived as an immersive experience for the visitors, who learn how the UAE promotes the most advanced technologies by experiencing them. It is the tangible expression of the UAE's future vision and its soft powers. Its design encourages people to be optimistic toward the future and inspires them to be an active part of the country’s growth. As Sheikh Mohammed said, “The future belongs to those who can imagine it, design it, and execute it. It isn’t something you await, but rather create.”
Original languageChinese (Simplified)
Title of host publication设计软实力评论
Subtitle of host publication声誉、文化价值与设计的软实力
EditorsSun Lei
Number of pages7
Publication statusPublished - 2023


  • culture
  • design
  • soft power
  • national culture

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