TY - GEN
T1 - Extending thematic analysis to facilitate the understanding of chinese ancient books
AU - Zhang, Ning
AU - Nunes, Miguel Baptista
AU - Li, Junyang
N1 - Publisher Copyright:
© 2020 Academic Conferences Limited. All rights reserved.
PY - 2020
Y1 - 2020
N2 - In China, and after almost half a century of rapid economic development, the country's leadership attention has now been redirected to the creation of a much needed "cultural confidence", which has created general sense of urgency in cultural heritage preservation and dissemination. There are an estimated 27.5 million volumes of Chinese ancient books (CAB) kept in the records of the Chinese Libraries that describe different eras and aspects of Chinese ancient civilization, reflecting their political, religious, intellectual, economic, social, and ethical backgrounds. However, bringing these books to the public awareness is not easy due to linguistic, historical and social complexity of the content. Having identified VR books as a potential technological solution to respond to these barriers, problems emerged in preparation for the technical implementation linked to narrative story lines and identification of complex elements of text requiring illustration and linking back to the storyline. To address these problems, the research adopted a thematic analysis approach. However, because of the complex nature of CABs, the deep rooted implicit knowledge that is embodied in the CAB content and the difficult specific terminology that often refers to artefacts that are not in use anymore (i.e. social events, hierarchies long forgotten and historical or representative characters that are unknown nowadays), the first stage of thematic analysis (familiarizing yourself with the data) is particularly difficult. This paper illustrates how the research team addressed the entire process through the use of two separate and consecutive thematic analysis processes: 1) to understand the narrative storyline; 2) to identify key themes. The first analysis extended the familiarization with data stage by adding the following sub-stages: 1) manuscript filtering; 2) overcoming language barriers; 3) understanding the manuscript content; 3) understanding in detail the fragmented and incomplete historical and biographical storyline; 4) understanding the period social context. The second thematic analysis followed a priori coding thematic analysis aiming at identifying the themes and categories of themes requiring illustration and connecting with the narrative storyline. This combination of the two thematic analyses allowed the team to produce the necessary tools for VR implementation, namely: An historical/ biographical narrative and an ontology of illustrative themes.
AB - In China, and after almost half a century of rapid economic development, the country's leadership attention has now been redirected to the creation of a much needed "cultural confidence", which has created general sense of urgency in cultural heritage preservation and dissemination. There are an estimated 27.5 million volumes of Chinese ancient books (CAB) kept in the records of the Chinese Libraries that describe different eras and aspects of Chinese ancient civilization, reflecting their political, religious, intellectual, economic, social, and ethical backgrounds. However, bringing these books to the public awareness is not easy due to linguistic, historical and social complexity of the content. Having identified VR books as a potential technological solution to respond to these barriers, problems emerged in preparation for the technical implementation linked to narrative story lines and identification of complex elements of text requiring illustration and linking back to the storyline. To address these problems, the research adopted a thematic analysis approach. However, because of the complex nature of CABs, the deep rooted implicit knowledge that is embodied in the CAB content and the difficult specific terminology that often refers to artefacts that are not in use anymore (i.e. social events, hierarchies long forgotten and historical or representative characters that are unknown nowadays), the first stage of thematic analysis (familiarizing yourself with the data) is particularly difficult. This paper illustrates how the research team addressed the entire process through the use of two separate and consecutive thematic analysis processes: 1) to understand the narrative storyline; 2) to identify key themes. The first analysis extended the familiarization with data stage by adding the following sub-stages: 1) manuscript filtering; 2) overcoming language barriers; 3) understanding the manuscript content; 3) understanding in detail the fragmented and incomplete historical and biographical storyline; 4) understanding the period social context. The second thematic analysis followed a priori coding thematic analysis aiming at identifying the themes and categories of themes requiring illustration and connecting with the narrative storyline. This combination of the two thematic analyses allowed the team to produce the necessary tools for VR implementation, namely: An historical/ biographical narrative and an ontology of illustrative themes.
KW - Bibliographical narrative storyline
KW - Chinese Ancient Book
KW - Historical narrative storyline
KW - Thematic analysis
KW - Virtual reality (VR)
KW - Virtual reality book
UR - http://www.scopus.com/inward/record.url?scp=85097558408&partnerID=8YFLogxK
U2 - 10.34190/ERM.20.037
DO - 10.34190/ERM.20.037
M3 - Conference Proceeding
AN - SCOPUS:85097558408
T3 - Proceedings of the European Conference on Research Methods in Business and Management Studies
SP - 319
EP - 332
BT - Proceedings of the 19th European Conference on Research Methodology for Business and Management Studies, ECRM 2020
A2 - Au-Yong-Oliveira, Manuel
A2 - Costa, Carlos
PB - Academic Conferences and Publishing International Limited
T2 - 19th European Conference on Research Methodology for Business and Management Studies
Y2 - 18 June 2020 through 19 June 2020
ER -