Effects of sponsorship disclosure on eWOM credibility and adoption: moderating roles of emotional attachment and interest-type curiosity

Mingqian Sun, Chenwei Li, Patrick Y.K. Chau

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 8 Jul 2023
Event27th Pacific Asia Conference on Information Systems, PACIS 2023 -
Duration: 7 Jul 2023 → …

Conference

Conference27th Pacific Asia Conference on Information Systems, PACIS 2023
Period7/07/23 → …

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