E-Marketing success: the role of web competence, capabilities, and usage on web performance

Jiyao Xun, Prithwiraj Nath, Sally McKechnie

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing 2009 Doctoral Colloquium, Leeds Metropolitan University, England, July.
Publication statusPublished - 2009

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