Dramaturgical Analysis of E-commerce Live Streaming: A Cross-Cultural Comparison between China and UK

Boying Li, Xincheng Liu, Runqin Wen, Xuxiang Liu, Zhengzhi Guan, Fangfang Hou

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	The 15th China Summer Workshop on Information Management (CSWIM) Proceedings
Publication status	Published - Aug 2022

Cite this

@inproceedings{e322d2bd170b4c9ca0f957e35e307e5f,

title = "Dramaturgical Analysis of E-commerce Live Streaming: A Cross-Cultural Comparison between China and UK",

author = "Boying Li and Xincheng Liu and Runqin Wen and Xuxiang Liu and Zhengzhi Guan and Fangfang Hou",

year = "2022",

month = aug,

language = "English",

booktitle = "The 15th China Summer Workshop on Information Management (CSWIM) Proceedings",

}