Does the Design Style Influence the Perception of Product Performance Charts?

Che Chun Liu, Cheng Hung Lo

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review


Product performance charts are commonly seen in the product reviews published on the relevant web sites, magazines, and other public media. They are aimed at helping consumers understand the similarities and differences among the gathered products. This study investigates whether the design style influences the perception of the product performance charts. And this paper presents the result of an initial experiment that evaluates three chart types, including bar charts, count charts, and radar charts. The result shows that the participants may evaluate a product differently if presented with different design style. The result of this initial experiment provides some interesting insights. Further investigations that follow will include the dimensional factors and the more in-depth analysis of how a consumer responds to product performance charts.

Original languageEnglish
Title of host publicationHCI International 2014 - Posters' Extended Abstracts - International Conference, HCI International 2014, Proceedings
PublisherSpringer Verlag
Number of pages4
ISBN (Print)9783319078564
Publication statusPublished - 2014
Externally publishedYes

Publication series

NameCommunications in Computer and Information Science
Volume434 PART I
ISSN (Print)1865-0929


  • chart design
  • consumer behavior
  • information visualization

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