Cyber Trust in the Norwegian Online Flea Market: An Ethnographic Study on Fraud

Yushan Pan*

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review


This work-in-progress paper reports an ethnographic study on how cyber trust could be designed to prevent online fraud. A yearlong ethnographic study was conducted with a group of victims who were scammed in online shopping. I discuss how to re-build cyber trust by linking the various interests of actors, such as sellers, the police, the Consumer Council, the person registers authority, the national collection agency, and the classified advertisements website provider, with an anticipated safety for online shopping. Through the actor-network theory, this paper unpacks the mechanism behinds payment method of classified advertisements website and discusses cyber trust which are unsuccessful in the present case. The reason behind this is that the interests of different actors are likely not translated, which causes vulnerability and provides an opportunity for scammers. I assert that a better understanding of the social aspect of technology use will provide fruitful insights on societal changes in today’s information society for better living.

Original languageEnglish
Title of host publicationHCI International 2020 - Posters - 22nd International Conference, HCII 2020, Proceedings
EditorsConstantine Stephanidis, Margherita Antona
Number of pages8
ISBN (Print)9783030507312
Publication statusPublished - 2020
Externally publishedYes
Event22nd International Conference on Human-Computer Interaction, HCII 2020 - Copenhagen, Denmark
Duration: 19 Jul 202024 Jul 2020

Publication series

NameCommunications in Computer and Information Science
Volume1226 CCIS
ISSN (Print)1865-0929
ISSN (Electronic)1865-0937


Conference22nd International Conference on Human-Computer Interaction, HCII 2020


  • Ethnography
  • Online shopping
  • Safety
  • Social computing

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