Consumer Response to Sponsorship Disclosure in Product Videos

Chenwei Li; Lijing  Zheng

Consumer Response to Sponsorship Disclosure in Product Videos

Department of Intelligent Operations and Marketing

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Apr 2023
Event	The 7th Thought Leaders' Conference of Marketing Science and Innovation (MSI 2023) & Internet Research Special Issue Academic Conference - Shanghai, China Duration: 15 Apr 2023 → 16 Apr 2023

Conference

Conference	The 7th Thought Leaders' Conference of Marketing Science and Innovation (MSI 2023) & Internet Research Special Issue Academic Conference
Country/Territory	China
City	Shanghai
Period	15/04/23 → 16/04/23

Cite this

@conference{5c3cd80aa4c14355ba949eeb6977cd4a,

title = "Consumer Response to Sponsorship Disclosure in Product Videos",

author = "Chenwei Li and Lijing Zheng",

year = "2023",

month = apr,

language = "English",

note = "The 7th Thought Leaders' Conference of Marketing Science and Innovation (MSI 2023) & Internet Research Special Issue Academic Conference<br/> ; Conference date: 15-04-2023 Through 16-04-2023",

}