Competitive business model in audio-book industry: A case of china

Dan Liu*, Shengchen Li, Tianchi Yang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)


The book industry is undergoing a digital transformation enabled by the Internet and e-book technology, which offers a novel channel for delivering books to consumers who mostly purchase paper books from physical or online bookstores. We examine characteristics of audio-book models that can be successfully employed in developed countries. Then, we provide a case study of a competitive business model employed by Shanda, a Chinese-based interactive entertainment media company firm. It is followed by a discussion of the case. The final section provides conclusion and implications. This paper's theoretical contribution is to explain the 'hows' and 'whys' of audio-book model in China and to identify clear contexts and attendant mechanism.

Original languageEnglish
Pages (from-to)33-40
Number of pages8
JournalJournal of Software
Issue number1
Publication statusPublished - 2012
Externally publishedYes


  • Audio-book
  • Business model
  • Case studies
  • Shanda


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