Abstract
The book industry is undergoing a digital transformation enabled by the Internet and e-book technology, which offers a novel channel for delivering books to consumers who mostly purchase paper books from physical or online bookstores. We examine characteristics of audio-book models that can be successfully employed in developed countries. Then, we provide a case study of a competitive business model employed by Shanda, a Chinese-based interactive entertainment media company firm. It is followed by a discussion of the case. The final section provides conclusion and implications. This paper's theoretical contribution is to explain the 'hows' and 'whys' of audio-book model in China and to identify clear contexts and attendant mechanism.
| Original language | English |
|---|---|
| Pages (from-to) | 33-40 |
| Number of pages | 8 |
| Journal | Journal of Software |
| Volume | 7 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2012 |
| Externally published | Yes |
Keywords
- Audio-book
- Business model
- Case studies
- Shanda