Building trust relationship in cross-cultural collaboration: Case studies on two Chinese animation companies

Zheng Liu*, Lei Ma

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingChapterpeer-review

Abstract

Internationalization and inter-firm collaboration is a business trend today. Meanwhile, cultural values and managerial practices vary from country to country which makes cross-border management more challenging than the traditional in-house business model. A trusting relationship is essential to business success, yet details of how to build-up and maintain trust are unclear. This paper investigates trust development in cross-border collaboration. The literature review has covered key trust theories and its linkage with culture. To further understand the critical issues in of trust, two in-depth case studies are conducted from the Chinese animation game industry. It is found that in order to achieve long-term business collaboration, companies need to be continuously responsive and adapt their trust models. Based on the case analysis, a general model and a practical model are developed for further testing. Other research topics to further link trust with sustainability are also proposed at the end of the chapter.

Original languageEnglish
Title of host publicationTranscontinental Strategies for Industrial Development and Economic Growth
PublisherIGI Global
Pages161-183
Number of pages23
ISBN (Electronic)9781522521617
ISBN (Print)1522521607, 9781522521600
DOIs
Publication statusPublished - 3 Mar 2017
Externally publishedYes

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