Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective

Kim Kwong Samuel Kwok

Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective

Department of Accounting

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective
Subtitle of host publication	KIE Conference
Publisher	Journal of Knowledge, Innovation and entrepreneur
Publication status	Published - 15 Jul 2020

Cite this

Kwok, K. K. S. (2020). Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective. In Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective: KIE Conference Journal of Knowledge, Innovation and entrepreneur.

Kwok, Kim Kwong Samuel. / Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective. Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective: KIE Conference. Journal of Knowledge, Innovation and entrepreneur, 2020.

@inproceedings{0d8d2105c26a4790baf76e8fc2530ff5,

title = "Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective",

author = "Kwok, {Kim Kwong Samuel}",

year = "2020",

month = jul,

day = "15",

language = "English",

booktitle = "Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective",

publisher = "Journal of Knowledge, Innovation and entrepreneur",

}

Kwok, KKS 2020, Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective. in Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective: KIE Conference. Journal of Knowledge, Innovation and entrepreneur.

Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective. / Kwok, Kim Kwong Samuel.
Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective: KIE Conference. Journal of Knowledge, Innovation and entrepreneur, 2020.

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

TY - GEN

T1 - Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective

AU - Kwok, Kim Kwong Samuel

PY - 2020/7/15

Y1 - 2020/7/15

M3 - Conference Proceeding

BT - Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective

PB - Journal of Knowledge, Innovation and entrepreneur

ER -

Kwok KKS. Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective. In Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective: KIE Conference. Journal of Knowledge, Innovation and entrepreneur. 2020