Ascertaining the roles of money and religiosity in unethical consumer situations

The escalating cost of living coupled with rapid changes in the market environment posed as a challenge to Malaysian consumers in addressing ethical issues of consumerism. The research aims to ascertain the influence of intrinsic religiosity, extrinsic religiosity and money ethics on consumer ethical beliefs. The result reveals that intrinsic religiosity is a significant contributor to three of the four consumers' ethical beliefs. Money ethics significantly explained consumer ethical beliefs for all the four dimensions. Extrinsic religiosity on the other hand did not show any significant relationship with all the four dimensions of consumer ethics.